September 21, 2026

How does Apple slice the pie

In other words, how important are desktop computers to Apples Business.

I read that 1.1 percent of Apples revenue comes from desktop machines (iMac, mini, studio).

The Mac segment (laptops and desktops together) is about 8 percent. So, be glad all those laptops are running MacOS and keeping Apple interested in keeping that game going.

To keep this in perspective, Apples total revenue is 416 billion. So 1 percent is still 4 billion dollars, which is nothing to just toss away. 8 percent is 33 billion, and the same argument applies.

So what is the 92 percent? What can it be other than phones? Well phones are "only" 50 percent -- so what is the missing 42 percent? I see services listed as 25 percent and iPad as 7 percent. There are also wearables (the watch) and home gadgets.

Compare to Microsoft

Total revenue for Microsoft is 332 billion (compare to 416 billion for Apple). Microsoft is more profitable 134 billion compared to 129 billion. I suppose that makes sense given that Microsoft only sells software, not hardware.
Have any comments? Questions? Drop me a line!