The Summit Hut

The Summit Hut is "the" outdoor equipment store in Tucson. Other stores have come and gone (Bob's Bargain Barn, Popular Outdoor), but the Summit Hut endures and continues to get my patronage.

Recently REI came to town and is clearly positioned to seriously compete with the Summit Hut. A quick look and my impression is that:

The Summit Hut will continue to get my patronage. On several occasions they have offered me exceptional customer service, far above the call of duty.

So, I keep going there because I have always received superb service. They don't simply hire anyone who can work a cash register, but the people in the store know their stuff, and besides that, they are universally nice.

I don't know why more retail stores don't understand the importance of having particularly pleasant people interacting with the customers.

Have any comments? Questions? Drop me a line!

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