Rice and everything else. No, I am not asian. However I am happy to have rice as part of every meal and/or several times a day.
I still have an use this unit and have repaired it many times.
If you don't make rice in a rice cooker, you are still living in the stone age. With a cooker, you just measure in the proper amount of rice, rinse it (more or less optional), then add the proper amount of water and push a button. Nothing else to do. No stirring. No burned rice. Perfect for the busy hungry person.
If you make brown rice, it really takes longer (almost 2 hours). Plan ahead!
The machine keeps rice warm, it would seem almost indefinitely, certainly several hours, which is all I ever ask of it. So getting a batch started ahead of time can work out nicely with the machine keeping it warm.
Why is the rice so good, and why does it take so long? Well, the simple (and cheap) machines just turn the heat on, bring the rice and water to a boil, and then turn off when all the water boils away and the temperature rises. The Zojirushi has a "schedule" with various phases and purposes. In particular, there is an initial "warm presoak" phase that is particularly extended for brown rice.
The "algorithm" has 7 phases, somewhat like so:
Tom's Culinary Resources / tom@mmto.org